Don’t Waste Your Google Ad Spend:
How Negative Keyword Lists Can Improve Your Google Ads Campaigns
As first published in Digital Marketer Blog
As I was auditing yet another Google ad account at my agency Digital Street, one of the biggest and most common mistakes that popped up once again was no negative keyword list or negative keywords added to any of the campaigns.
The ad account in question is spending $1500 a day i.e., around $45000 per month. I’ve audited 1000s of Google ad accounts and this one mistake annoys me to the hilt.
You Must Be Wondering, Why? What’s the Big Deal?
Let me explain.
First things first, let’s define what negative keywords are. Simply put, they’re words or phrases that you add to your Google Ads campaign to tell Google which search terms you don’t want your ads to appear for.
By excluding these keywords, you can save money, improve your click-through rate, and increase your conversion rate.
For example, let’s say you own an online shoe store that sells high-end designer shoes. You might want to bid on keywords like “designer shoes,” “luxury shoes,” and “high-end shoes” to attract potential customers who are specifically looking for your products.
However, you probably don’t want your ads to show up for search terms like “cheap shoes” or “discount shoes,” since those searchers are unlikely to be interested in your expensive products. In this case, you would add “cheap” and “discount” as negative keywords to your campaign.
Now, Why Are Negative Keywords So Important?
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