Redefining eCommerce Customer Journey

Posted Posted in Digital Marketing, E-commerce, Website Conversions

Purchase journeys looked like this linear structure  a while ago: Awareness-Consideration-Purchase. Consumer journeys are constantly evolving and more so, with the advent of social media, smart phones and innumerable choices. ‘Today, people are no longer following a linear path from awareness to consideration to purchase. They are narrowing and broadening their consideration set in unique […]