Average order value (AOV) is one of the most important metrics for any Shopify store owner. It's a measure of how much money each customer spends on average when they make a purchase from your store.
A higher AOV means more revenue for your business. And it's not just about getting more customers. It's also about getting your existing customers to spend more money each time they shop with you.
There are a number of things you can do to increase your AOV. In this blog post, I'm going to share some of my favorite strategies.
1. Offer free shipping
Free shipping is one of the most effective ways to increase your AOV. It's a simple offer, but it can have a big impact on your bottom line.
When you offer free shipping, you're removing a major barrier to purchase. Customers are more likely to buy from you if they know they won't have to pay for shipping.
Of course, free shipping isn't free for you. You'll need to factor in the cost of shipping when you set your prices. But in most cases, the increase in sales will more than offset the cost of shipping.
2. Bundle products
Another great way to increase your AOV is to bundle products together. This is a great way to sell complementary products or products that are frequently purchased together.
For example, if you sell coffee, you could bundle a coffee maker with a bag of coffee beans. Or, if you sell clothing, you could bundle a shirt with a pair of pants.
When you bundle products together, you're essentially offering a discount on the total price. This can be a great way to encourage customers to spend more money.
3. Upsell and cross-sell
Upselling and cross-selling are two additional strategies that can help you increase your AOV.
Upselling is when you offer a more expensive product or service to a customer who is already considering a purchase. For example, if a customer is looking at a $20 t-shirt, you could upsell them to a $30 t-shirt with a better quality fabric.
Cross-selling is when you offer a related product or service to a customer who is already considering a purchase. For example, if a customer is looking at a coffee maker, you could cross-sell them a bag of coffee beans.
Upselling and cross-selling can be a great way to increase the value of each sale. And they're relatively easy to do. All you need to do is add a few upsell and cross-sell offers to your checkout page.
4. Offer discounts
Discounts are another great way to increase your AOV. But it's important to use discounts strategically.
If you offer too many discounts, you'll devalue your products and customers will start to expect them. But if you offer discounts sparingly, they can be a great way to boost sales.
There are a number of different ways to offer discounts. You could offer a percentage off, a flat-rate discount, or a free gift with purchase.
The best way to offer discounts will vary depending on your business and your customers. But if you use them strategically, they can be a great way to increase your AOV.
5. Improve your customer experience
The customer experience is everything. If you want customers to spend more money with you, you need to make sure they have a great experience when they shop with you.
There are a number of things you can do to improve your customer experience. You could offer free shipping, fast shipping, or excellent customer service.
The best way to improve your customer experience will vary depending on your business. But if you focus on providing a great customer experience, you'll be more likely to increase your AOV.
Conclusion
There are a number of things you can do to increase your AOV. By offering free shipping, bundling products, upselling and cross-selling, and offering discounts, you can encourage customers to spend more money with you.
But the most important thing is to focus on improving your customer experience. If you can provide a great customer experience, you'll be well on your way to increasing your AOV.
A few apps that can help you increase your average order value:
- Upsell and Cross-Sell Apps: These apps allow you to automatically suggest related products to customers as they're browsing your store. This is a great way to increase your AOV without having to do any extra work
- Free Shipping Apps: These apps make it easy to offer free shipping on your orders. This is a great way to encourage customers to buy more from you
- Bundle Apps: These apps allow you to create bundles of products that are sold together at a discounted price. This is a great way to sell complementary products or products that are frequently purchased together
- Discount Apps: These apps allow you to create and manage discounts for your products. This is a great way to encourage customers to buy more from you
- Customer Loyalty Apps: These apps allow you to reward customers for their loyalty. This is a great way to encourage customers to come back to your store and spend more money
These are just a few of the many apps that can help you increase your average order value. There are many other great apps available, so be sure to do some research to find the ones that are right for your business.