Redefining eCommerce Customer Journey

Posted Posted in Digital Marketing, E-commerce, Website Conversions

Purchase journeys looked like this linear structure  a while ago: Awareness-Consideration-Purchase. Consumer journeys are constantly evolving and more so, with the advent of social media, smart phones and innumerable choices. ‘Today, people are no longer following a linear path from awareness to consideration to purchase. They are narrowing and broadening their consideration set in unique […]

Top digital trends in 2018

Posted Posted in Digital Marketing

As we step into 2018, there are quite a few digital trends that seem to seamlessly flow from 2017. With robots stealing our jobs in the near future, Facebook shutting down its AI after rumours of creepy language and Elon Musk launching his mission to Mars, 2017 witnessed huge opportunities and challenges in the digital […]