Redefining eCommerce Customer Journey

Posted Posted in Digital Marketing, E-commerce, Website Conversions

Purchase journeys looked like this linear structure  a while ago: Awareness-Consideration-Purchase. Consumer journeys are constantly evolving and more so, with the advent of social media, smart phones and innumerable choices. ‘Today, people are no longer following a linear path from awareness to consideration to purchase. They are narrowing and broadening their consideration set in unique […]

Boost Conversions Of Your Fashion Or Beauty E-Commerce Store Without Spending A Penny

Posted Posted in E-commerce, Website Conversions

As an e-Commerce store owner, your biggest objective is to get more sales or conversions. However, you don’t want to spend a gazillion dollars to get those conversions going upwards. The plunging sales graph and fewer dollars to spend can be stressful as a business owner. However, there are few ways to ascend those sales, […]