CERES Fair Food

How we tripled an organic grocery Store’s revenue in less than 90 days?

ceresfairfood.org.au

CERES Fair Food, a not-for-profit, organic groceries online store is based out of Melbourne, Victoria. The biggest challenge the store faced apart from new traffic was repeat purchasers. The not-for-profit has tried running paid media (both Facebook and Google) but with little success. As a brand, it’s locally well-recognized but top-of-mind is comparatively low because of growing competition. Amongst competition, are some big spenders like Marley Spoon & Dinnerly.

Our primary goal was to get current customers order online organic groceries weekly or as frequently as possible through CERES Fair Food.

Following strategy made us reach our goal faster:

  • Identify Lifetime Value (LTV) of our existing customers
  • Facebook & Google Ads

How we did it

Facebook advertising

  • Sequential Retargeting
  • Tested cold audiences and did targeting basis post code
  • Segmented Placement & Targeting
  • Dynamic Product Ads
  • Post-purchase loyalty campaigns


The Results

400%

(ROAS) Return On Ad Spend from Facebook Ad Campaigns

$4.20

Average cost per purchase

$100

Average order value

120%

Increase in online traffic in less than 3 months

x3

Increase in revenue

Ready to scale your ecommerce store with Google & Facebook ads?