How we tripled an organic grocery Store’s revenue in less than 90 days?
CERES Fair Food, a not-for-profit, organic groceries online store is based out of Melbourne, Victoria. The biggest challenge the store faced apart from new traffic was repeat purchasers. The not-for-profit has tried running paid media (both Facebook and Google) but with little success. As a brand, it’s locally well-recognized but top-of-mind is comparatively low because of growing competition. Amongst competition, are some big spenders like Marley Spoon & Dinnerly.
Our primary goal was to get current customers order online organic groceries weekly or as frequently as possible through CERES Fair Food.
Following strategy made us reach our goal faster:
- Identify Lifetime Value (LTV) of our existing customers
- Facebook & Google Ads
How we did it
- Sequential Retargeting
- Tested cold audiences and did targeting basis post code
- Segmented Placement & Targeting
- Dynamic Product Ads
- Post-purchase loyalty campaigns
(ROAS) Return On Ad Spend from Facebook Ad Campaigns
Average cost per purchase
Average order value
Increase in online traffic in less than 3 months
Increase in revenue