Euclove Decreased Their New Customer Acquisition Cost by 22%
Euclove Decreased Their New Customer Acquisition Cost by 22%
Increase Profitability by 62%, and Scale Ad Spend by 28%
Increase Profitability by 62%, and Scale Ad Spend by 28%
The Challenge:
Euclove, a D2C natural cleaning products brand, faced rising new customer acquisition costs whenever they tried to scale their ad spend on Meta.
Along with these rising costs, profitability was dwindling due to increasing expenses, including ad spend, shipping, and manufacturing.
The challenge was to reverse this trend, lower acquisition costs, increase profitability, and scale their ad budget sustainably.
Background
Euclove had established itself as a trusted natural cleaning brand, but they were struggling to acquire new customers profitably.
Their goal was to find a way to lower customer acquisition costs and boost profitability while scaling.
Step - 01
Implementing the ARDF Model (Acquisition, Retention, Data Analysis, Forecast)
We introduced Euclove to our ARDF Model—a comprehensive 4-stage process designed to drive sustained growth and profitability.
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Acquisition:
We focused on acquiring new customers profitably by creating unique, brand-tailored ads. By implementing a structured creative process, we ensured that every ad tested new themes and angles for optimization. -
Retention:
Boosting customer loyalty became a key part of the strategy. Retention strategies were deployed to drive up Euclove’s lifetime value (LTV), ensuring that every new customer was valuable over the long term.
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Data Analysis:
We leveraged expert data analysis to manage ongoing success, using insights to make informed decisions about the brand’s marketing efforts and optimize campaigns for maximum performance. -
Forecast:
Using advanced forecasting, we ensured that Euclove scaled their marketing efforts profitably, focusing on long-term success and sustainable growth.
Step - 02
Putting a Creative Process in Place
One of the initial challenges Euclove faced was the absence of a defined creative process.
We developed and implemented a systematic process for testing creatives, ensuring that every angle and theme was optimized for performance.
This allowed Euclove to continuously refresh their ad creative and stay relevant to their audience.
Step - 03
Leveraging User-Generated Content (UGC)
To increase relatability and authenticity, we incorporated UGC into the creative strategy.
By featuring real customers using the products in everyday life, we added an extra layer of trust and social proof to the ads.
This helped drive conversions and lower acquisition costs while improving ad performance.
Step - 04
Testing New Themes and Angles
We consistently tested new themes and messaging angles, from emphasizing Euclove’s eco-friendly ingredients to product-specific benefits. This approach helped us identify the winning combinations of creative that resonated best with their audience and ensured profitable scaling.
Result
By focusing on a structured creative process, leveraging UGC, and applying our ARDF Model, we decreased Euclove’s new customer acquisition cost by 18%.
Profitability improved by 12%, and we successfully scaled their ad spend by 40%.
These combined efforts helped Euclove achieve their goal of profitable customer acquisition while continuing to grow.
Key Takeaways
- The ARDF Model provides a clear roadmap for profitable growth.
- A structured creative process is essential for optimizing ad performance.
- User-generated content boosts authenticity and drives conversions.
- Regular testing of new themes and angles keeps ads relevant and cost-efficient.
Next Steps
Next, we’ll expand Euclove’s reach across other platforms like Google and TikTok while continuing to optimize Meta ads for even greater profitability. Watch this space to see how we take Euclove’s growth to the next level.
