How we turned around a designer wardrobe rental service
How we turned around a designer wardrobe rental service
By Increasing their ROAS BY 400% & Profit by 29%
By Increasing their ROAS BY 400% & Profit by 29%
How Our Rapid Customer Acquisition and Retention Formula increased Revenue by 29% and Traffic by 235% For Her Wardrobe
GOALS
- Help shift consumer behaviour & mindset for rental clothing
- Increase average order value
- Have a multi-platform strategy
Challenges
- Mindset against rental designer wear - whether it’s hygienic or not and size concern as most order last minute
- To be profitable as there are overheads before rentals (drycleaning, shipping and if the outfit is not returned in good condition)
- Limited budget to have a multi-platform strategy
RESULTS
- 4X ROAS
- 235% More Traffic
- 29% Revenue Increase
GOALS
- Help shift consumer behaviour & mindset for rental clothing
- Increase average order value
- Have a multi-platform strategy
Challenges
- Mindset against rental designer wear - whether it’s hygienic or not and size concern as most order last minute
- To be profitable as there are overheads before rentals (drycleaning, shipping and if the outfit is not returned in good condition)
- Limited budget to have a multi-platform strategy
RESULTS
- 4X ROAS
- 235% More Traffic
- 29% Revenue Increase
29% Revenue Increase.
235% More Traffic In Just 90 day
Her Wardrobe is an online women designer wear rental company in Melbourne, Australia.
The biggest challenge:
To rent out designer wear to a young audience (18-34) that knows their Gucci from their Prada.
And break a few myths surrounding the rental market such as hygiene, sizing (especially when buying online last minute for an event).
With our experience in scaling brands to profitable $100K months, we followed a five-step approach.
- Following our 'Audience Architect’ Framework we researched and created an ideal customer persona with relevant aspirations, desires and pain points.
- Heavily advertised on Instagram with User Generated Content. Some strategies from unboxing videos to customers sharing images and videos wearing the clothes were used.
- The secret sauce to get the ad account X4 ROAS. Our ‘Rapid Creative Testing’ Formula led to finding winning creative.
- Identifying special occasions such as Birthdays, Anniversaries, Christmas or New Years Eve Party and many more were used in creative messaging.
- Google Shopping ads to create the right buzz when someone is searching for designer wear targeting the right audiences with the right creative message helped us dispel myths surrounding rental wear.
This led to results like this:
- 4X Return on ad spend
- 235% More Traffic
- 29% Revenue Increase
- Google ads - a new sales channel introduced to the mix
We helped Her Wardrobe achieve their revenue goals. They eventually got acquired by a biggerdesigner rental company, Glam Corner.
