Australian women’s fashion brand get 5 times return on ad spend after working with us
Australian women’s fashion brand get 5 times return on ad spend after working with us
Own Kind is an Australian Women’s fashion brand with 3 stores. After selling at their brick & mortar stores, they wanted to diverse to an online store.
The biggest challenges:
Only Regional traffic both in-store and online
Low Average Order Value
Both Facebook and Google ad accounts had a negative ROAS
Optimized the online store for conversions
Ran
Facebook Ads
Capitalized on
major sale periods
We decided Facebook was our best avenue.
Here’s how we utilised it to achieve unreal results:
Tested more than 10
cold audiences based
on Interests, Lookalikes
Segmented Placement & Targeting and Sequential Retargeting