Australian owned bedding and homewares brick & mortar stores reaches online sales goals within 3 months after working with us
PureZone.com.au
PureZone is a family owned bed linen and homewares Australian business with over 15 stores. After selling at their brick & mortar stores, they wanted to diverse to an online store. The biggest challenge was a non-existent social media presence and a website low on conversions.
To do this fast, we did just three things:
- Optimized the online store for conversions
- Ran Facebook Ads
- Capitalised on major sale periods: Black Friday/Cyber Monday & Boxing Day
How we did it
Facebook advertising
- Tested more than 10 cold audiences based on Interests, Lookalikes
- Segmented Placement & Targeting
- Sequential Retargeting
- Dynamic Product Ads
- Email marketing
The Results
x4.48
(ROAS) Return On Ad Spend from Facebook Ad Campaigns
320%
Increase in online traffic in less than 3 months
200%
Increase in revenue
