Digital Marketing

This Is Why Mindset In Business Is So Famous!


2017 has been a tremendous year for me and my business in more ways than one. Am not a millionaire yet. Not even close.

Like most small business owners, I was over-delivering, under-charging. The need to retain clients was far greater than the number of hours I was investing in their businesses. So underpaid and overworked.

So, how has this year been superb for me? In more ways than one.

The biggest achievement for me has been shift in mindset.  Saying goodbye to my limiting self-beliefs. It hasn’t been an easy journey and honestly, am still not there 100 percent. It’s an ongoing process- something I invest time on a daily basis.

It hasn’t been overnight that I decided to charge for what I deserve or say ciao to demanding clients who were paying less.

Here’s how I made it possible for me to charge from peanuts to chocolates:

  1. Money mindset: This has been the big one. As a small business owner, you tend to have the scarcity money mindset. You start equating your lack of finance with the rest of the world. Just because you can’t afford a lot of things in your business, you think so can’t the rest of the world. The realisation- there’s enough and more money for people to spend on my digital marketing services. If they can’t afford my services then they definitely are not my ideal clients.After sacking two low-paying clients this year, I created space for better paying ones.
  2.  Define the target market:  As Marie Forleo says, ‘If you try to be everything to everyone, you’ll be nothing to no one.’ So instead of targeting anyone and everyone who needed digital marketing services, I went back to the drawing board and defined my ideal customer. Today, we provide white-labelled services to digital marketing agencies. Whether they need Facebook ads or Google Adwords or websites, identifying this has been the biggest success for me.
  3. Define business goals: Till you don’t put it down, it’s not there. As soloprenuers, we take each day as it comes- fire-fighting, meeting deadlines. Stating your business goals help you stay organised. A business is all about numbers, by the end of the day. If we want to lose weight, we generally define by saying, ‘I want to lose x kilos by y date.’ And then we work towards it. For the first time in my business I actually created SMART goals and put an action plan to it. Read more here about my 2018 goals.
  4. Getting out of comfort zone:  The realization that there’s so much more on the other side of fear. Getting out of one’s comfort zone is not easy. Identifying the fear factors and trying to get past them almost on a daily basis.
  5. Practising daily gratitude and meditation: While this may sound a bit woo-woo to some, this is critical. A daily gratitude practise, is like breakfast. The way, breakfast is fuel for the body, a daily gratitude ritual is fuel for the mind and soul. As someone who works from home, some days can feel totally horrible with negative thoughts creeping in. A 5-minutes mediation can also do wonders in such situations.

Intention-setting, goal -setting might come easily to many. But if you are like me, then figuring out those tangible goals and working towards them can be quite a task. Figuring out, goals is though just half the battle won, for it’s the action that really matters. In 2018, I intend to take my entrepreneurial journey to the next level by joining  a mastermind. That’s been another learning – to keep learning fast and from the best.

Want to know how we can help you achieve your goals in 2018, contact us.





Digital Marketing

Top digital trends in 2018

As we step into 2018, there are quite a few digital trends that seem to seamlessly flow from 2017.
With robots stealing our jobs in the near future, Facebook shutting down its AI after rumours of creepy language and Elon Musk launching his mission to Mars, 2017 witnessed huge opportunities and challenges in the digital and tech space.

Let’s take a look at what’s in store in the online landscape in 2018.

Video Marketing: One massive digital trend is the growth of video. Online video, LIVE, video on mobile, this format will get even more popular. Leverage this trend for more followers, leads or just creating awareness for your brand. Storytelling through video results in better engagement 53X.
Even from an SEO standpoint, video on your website will assist in better Google Search rankings.
With social platform giants like Facebook investing big time in video, this format should be latched upon by all businesses- big or small

Mobile Responsive:According to search giant, Google, in the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.  Facebook advertising gives preference to mobile responsive landing pages. As consumers, we skip a website if it doesn’t load fast enough. Mobile responsive simply means that your web page should be mobile friendly on all platforms. Be found on Google and be mobile responsive, is the mantra in 2018.

Automation: The automated assistants- Chatbots send customise messages to customers. This new trend market is  expected to be worth over $3000million by 2021.  Instant replies, customer engagement is fueled by this automated tool.

Be it Facebook messenger, Microsoft’s Xiaolce, chatbots are the latest trend to embrace for your business.

Data and Analytics: Numbers don’t lie. Understanding and analysing data and implementing it in the right strategies is another key trend to look out for. Google has its free Analytics tool and Facebook also introduced it in 2017.

Interpreting data correctly, is important to get best results.

Take advantage of the growing digital space to double, treble even quadruple your revenue in 2018. Right digital marketing  strategies are a must for any business to survive in the age of automation and reputation.

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