How we turn around a cosmetic brand by Reducing CPA by 20%
How we turn around a cosmetic brand by Reducing CPA by 20%
Increased their MER 400% & $1.2M in revenue
Increased their MER 400% & $1.2M in revenue
How Our Rapid Customer Acquisition and Retention Formula increased Revenue by 42% and Traffic by 125% for Young Blood Cosmetics
GOALS
- Create creative that help the brand stand-out without losing its essence
- Build and nurture an email list of interested and repeat purchasers
- Nail the ideal customer persona
Challenges
- To increase online sales without effing the stockists (Hint.. means no online promotions or offers for abandoned cart audiences)
- Increase online sales of foundations (the bestseller) to newer audiences without skin-color matching in-person
RESULTS
- Increased Facebook ads Return on ad spend to X4 previously X1
- Lowered cost per acquisition by 20%
- Increased monthly revenue by 42%
- Increased Revenue to $175K per month
- Increased qualified traffic by 12512X increase in sales
GOALS
- Create creative that help the brand stand-out without losing its essence
- Build and nurture an email list of interested and repeat purchasers
- Nail the ideal customer persona
Challenges
- To increase online sales without effing the stockists (Hint.. means no online promotions or offers for abandoned cart audiences)
- Increase online sales of foundations (the bestseller) to newer audiences without skin-color matching in-person
RESULTS
- Increased Facebook ads Return on ad spend to X4 previously X1
- Lowered cost per acquisition by 20%
- Increased monthly revenue by 42%
- Increased Revenue to $175K per month
- Increased qualified traffic by 12512X increase in sales
42% Increase In Sales In Just 90 Days
Youngblood Mineral Cosmetics is a leading mineral make-up brand stocked at beauty salons and sold online as well.
It is sold in Australia as well as globally.
When Youngblood came to us one of their biggest challenges was to increase online sales without promotions as they didn’t want to irk the stockists by offering online discounts.
At the sametime they wanted to tap into newer audiences for their bestseller foundation without skin-colour matching in person.
With our experience in scaling brands to profitable $100K months, we followed a four-step approach.
-
Create Ideal Customer Persona:
Following our ‘Audience Architect’ Framework we researched and created an ideal customer persona with relevant aspirations, desires and pain points. -
Simplify Facebook ad account structure:
Previously, the Facebook ad account was running dozens of campaigns with less than X1 ROAS. We simplified the ad account structure. Eventually, only 4 campaigns were running -
Creative testing:
The secret sauce to get the ad account X4 ROAS. Our ‘Rapid Creative Testing’ Formula led to finding winning creative -
Email Marketing:
Email list building and converting through email marketingUsing our quiz funnel we built an email list of over 4000 qualified prospects. The user list was targeted with special offers and new products.
This helped generate $60,000 extra revenue (over and above Facebook ads)
Within less than 3 months we achieved the following results:
- Lowered cost per acquisition by 20%
- Increased ROAS to 4X
- Increased monthly revenue by 42%
- Monthly Revenue from $25K to $175K
- Increased qualified traffic by 125%
- 4000 new subscribers added to the email listWith these results we bagged some of the other skincare brands in the company’s portfolio.
